Here are a few things the panelists said they like:
- Newsletters and White Papers - timely, relevant, and well-researched
- Industry Trade Associations - lawyers who are actively involved in them
- Likable Lawyers - flexible and easy to work with
- Client Feedback - informal and at the conclusion of a matter
- Quick Answers to Quick Questions - no need to research the issue to death
- Specialists - not "jacks of all trades"
And here are few things that don't matter very much, according to the panel:
- Mailed Holiday Cards - save your firm's money as they really don't matter very much
- Electronic Holiday Cards - they matter even less, no matter have clever
- Directory Listings - Chambers USA might be the exception
- PowerPoint Presentations - when making a pitch for business
- History of the Firm - do today's clients really care that the firm was founded in 1872?
My good friend and colleague, Larry Bodine, was in the audience and wrote a nice article summarizing the major points. Click here to download a copy.