Lessons Learned from GC Panel Discusssion - November 18th in Boston

I recently had the pleasure of moderating a panel of in-house counsel at the 2010 Annual Conference presented by the New England Chapter of the Legal Marketing Association. The Conference was held November 18th and 19th at The Colonnade Hotel in Boston, Massachusetts. More than 120 attorneys and law firm marketing professionals attended.

Here are a few things the panelists said they like:

• Newsletters and White Papers - timely, relevant, and well-researched


• Industry Trade Associations - lawyers who are actively involved in them


• Likable Lawyers - flexible and easy to work with


• Client Feedback - informal and at the conclusion of a matter


• Quick Answers to Quick Questions - no need to research the issue to death


• Specialists - not "jacks of all trades"
  

And here are few things that don't matter very much, according to the panel:

• Mailed Holiday Cards - save your firm's money as they really don't matter very much


• Electronic Holiday Cards - they matter even less, no matter have clever


• Directory Listings - Chambers USA might be the exception


• PowerPoint Presentations - when making a pitch for business


• History of the Firm - do today's clients really care that the firm was founded in 1872?

My good friend and colleague, Larry Bodine, was in the audience and wrote a nice article summarizing the major points. Click here to download a copy.